How to Qualify International Buyers Before You Waste Time
How to Qualify International Buyers Before You Waste Time Finding international buyers is exciting, but every inquiry is not automatically a serious business opportunity. Before spending hours preparing quotations, negotiating prices or checking logistics, exporters should first understand who the potential buyer is and what they actually need. An Inquiry Is Only the Beginning An international buyer may contact you because they have an immediate purchasing requirement. They may also be comparing suppliers, researching prices, testing the market or gathering information for someone else. That is why successful export sales require more than simply generating leads. You need a process for qualifying those leads. What Is Buyer Qualification? Buyer qualification means collecting enough relevant information to determine whether an inquiry represents a realistic commercial opportunity. The process should help you understand the product required, specifications, q...